Article Writing - The New SEO Master Tool

Since search engines were invented, there has been a constant head to head between the search engine algorithm writers and webmasters.  Every time the algorithms changed the webmasters tried to outwit them.  The internet is full if conflicting SEO advice on how to achieve top rankings. This article hopes to clear up some of the confusion.

In the beginning it was sufficient to have an adequate amount of keywords on your website in order to rank highly in the search engines. This led to keyword spamming, a practice which still continues today amongst inexperienced webmasters.

Then along came Google and the goal posts shifted.  Google put more emphasis on webpage linking,  Their thought was simple - if one website had a link to another website, then it was as if the first website was placing a vote of confidence for the second website's content and therefore the second website must be useful and relevant to the readers of the first website.  Thus the Google Page Rank was invented.

Soon the webmasters and internet marketers got to work.  This saw the emergence of link forms and reciprocal linking sites.  Internet marketers declared that the more links that appeared on your site, the higher it would rank in Google.  Suddenly link pages from websites started to run into multiple pages as the race was on to exchange links with whoever would agree.  Some sites started to have thousands of links point to their sites and began rising in the search engine rankings.

Of course the game of cat and mouse with Google continued as the search engine giant once again changed its algorithms.

It is now widely accepted that previous linking strategies are failing because of what Google now expects from links.

RELEVANCY

Google expects links on a site to be relevant to the readers of the original site.

ONE WAY LINKS

Google gives a much higher priority to one-way links without a reciprocal link in return.

ANCHOR TEXT

It is better for the anchor text (the actual text that contains the link) to be keyword relevant to the content and also to vary as numerous instances of the same anchor text without variance can be interpreted as keyword spamming.

The importance placed on the above factors has all but eliminated the effectiveness of previous linking strategies.  Most links on link page directories were exchanged with any site who would reciprocate.  Therefore most of these sites were not relevant to the original site.

The reciprocal linking strategy also negates the one-way linking preferred by Google.  Most link directories contain the same anchor text in all links, as this anchor text was advertised on the "link to us" page.

Therefore Google now looks upon these reciprocal link directories as having no value.  They do not distribute page rank and therefore do not help the ranking of your website.

That is why I now describe article writing as the new SEO Master Tool - please see Part II of this article for the reasoning.

Article Writing - an Effective Way to Improve your PR

Learn About the Many Benefits of Using Article-Directories!

Using Article-Directories you're not only provided with a central location for submitting and promoting all of your articles, you also have the key to a powerful resource for website owners and ezine/newsletter publishers who are searching for excellent content to share with others!

When you set up your account with an Article-Directories, you can immediately begin submitting your articles. Writing and submitting articles is an extremely powerful method for promoting your websites, products, and services. Here are just a few of the benefits you'll receive by submitting articles to an Article-Directory:

=> Increase the incoming links pointing to your website - Search engines use links as a gauge for determining how "important" your website is. Search engines view each link pointing to your site as a "vote" and the more votes your website receives, the higher the rankings!

=> Boost your website traffic, sales, and newsletter options - When you submit articles to an Article-Directory, your articles can be picked up by other websites, newsletters, and ezines. This will create additional traffic and result in more exposure!

=> Gain "expert" status and become recognized as an authority in your field - By publishing quality information packed articles, you'll soon enjoy the status of being seen as an authority on your topic. This can lead to joint ventures and many other exciting opportunities that you would have never enjoyed otherwise!


If you are a website owner or a newsletter/ezine publisher, an Article-Directory provides you with a dynamic resource of relevant, on topic content that you can use free of charge. Just grab the articles you want to use, leave them in their original state complete with the resource box providing credit to the author, and use as you wish!

All Article-Directories have many different categories of content just waiting for you to uncover! Here are some ideas for using the content to benefit you:
# Use articles on your website to provide your visitors with more useful content and keep them coming back for more.
# Use articles on your blog to keep it fresh and updated daily with great information.
# Send articles out to your newsletter or ezine subscribers and provide them with fresh insights on the most popular of today's topics.

No matter how you end up using any Article-Directory, we're sure that you'll benefit greatly and we hope that you continue using our directory for years and years to come as we continue to grow. We're always looking for ways to improve so if you have a suggestion, don't hesitate to let us know!

Secrets Of Success With Autoresponders

The world of affiliate marketing can be very challenging, although very rewarding as well.  All across the Internet, there are hundreds of thousands of affiliate marketers making lots of money selling other people’s products.  Some marketers make a lot of sales overnight, leaving other marketers to wonder just how they done it.

Affiliate marketing is indeed a good way to make extra money, or a lot of money if you are proficient at it.  If you are just starting out, you may not think there is any potential.  Those that have a lot of experience however, have thousands of customers and clients.  Once an affiliate marketer has been in the business long enough, it’s not surprising to see him or her with 10 – 20,000 customers.

Almost all successful affiliate marketers have used an autoresponder at some point in time.  An autoresponder can make business a lot easier, and enable you to contact all of your customers or potential customers with the click of a button.  You don’t spend hours or days sending out emails or answering questions anymore – autoresponders take care of all that and a lot more.

Anytime you have a new product, all you have to do is write a review about it, add it to the broadcast page of your autoresponder, make a few adjustments, personalize it for your customers, then send it off to everyone on your customer list with the click of a button.  If you have a follow up autoresponder, it will keep your message going.

Keep in mind that it will take you a long time to build a large customer base.  Using an autoresponder can speed up the process, help you save time, and help you manage your list.  Once you get your first customer, you can rest assured that a lot more will follow.  As we all know, a lot of customers in your customer list will lead to a lot of money with affiliate marketing.  If you don’t have any customers – you simply can’t make any money.

All across the Internet, there are many companies and businesses that offer affiliate marketing programs.  All you have to do is contact the company and find out information about their program, then get started selling their products.  You can make a commission with each sale, using your autoresponder to do over 50% of the work. Making money doesn’t get any easier than affiliate marketing and autoresponders.

If you already have a website and companies that you are an affiliate with, you should start building your customer opt in list as soon as possible.  Once you have some customers in your list, you should drop them an email or a message every week or so.  You can send them information, tips, or just a general newsletter.  If you take the time to send them messages – you’ll keep a good relationship with them and they will keep coming back.